Adbusters Presents: Mindbombs
22 Mar 2015
Adbusters is a not-for-profit social, political and ecological magazine dedicated to examining the relationship between human beings and their physical and mental environments. We are behind Occupy, Buy Nothing Day, Meme Wars, Blackspot Collective and Kick It Over. Now we’re expanding on the digital front to get our message across to a larger audience with what we affectionately call: “Mindbombs”.
Mindbombs are 15 to 60 second television messages that are designed to disrupt the global media’s chokehold on public discourse. We want folks to get mad about corporate disinformation and injustices in the global economy, and our plan is to coax people from passive consumers to active participants in the battle for our mental environment.
Our first Mindbomb will air on the Canadian Broadcast Corporation. Spill Harper takes aim at the Canadian Prime Minister and his collusion with Big Oil. Our initial goal is to raise $55,000 to air this spot on the CBC - day and night - for one week.
Once we have momentum, we will set our sights on the American media. If we hit the initial $55,000, we will expand our goal by $80,000 to broadcast our 30-second Corpo-Scratch Mindbomb on major US networks like CNN. This spot is a subtle yet powerful offensive against many of the most criminal multi-national corporations.
Spill Harper and Corpo-Scratch are our first steps, our launching point for a larger movement to come. Our hope is for a total global mind shift by launching an all out meme war that will change the course of history. Later this year we plan to launch mindbombs.org - a platform for artists and activists worldwide speaking truth to power.
Television spots cost anywhere from a few hundred dollars to tens of thousands of dollars for prime time shows that reach millions. Help us raise $55,000 in 40 days.
Check out full incentive details and more videos:
Video produced by Adbusters
Media Artist / Editor: Eliot Galan